If you’re a Pinterest user or a website owner looking to boost your visitor count, this article is a must-read. Getting low traffic and need more eyes on your content? Opening a Pinterest account is a smart move. There are plenty of ways to pull visitors from Pinterest, and if you follow these steps in order, you can start attracting a huge audience to your site.
1) Create a Pinterest account specifically for your website
To maximize traffic, your Pinterest account needs to align with your website’s branding. That means your account name, logo, URL, and boards should closely match what you have on your site. When people browse your Pinterest post, they should feel naturally curious about your website. The best way to do that is by using a sharp, eye-catching logo that leaves a strong first impression.
2) Build at least 100 Pinterest boards
Once your account is set up, start pinning right away. First, create at least 100 boards to make your profile look full and active. When visitors land on your page, they should immediately think, “Wow, there’s a ton of great content here.” Begin by adding 10 images to each board—that gives you a solid foundation of 1,000 pins.
At this stage, don’t just upload your own images from your computer. Instead, find popular accounts in your niche and repin their content to your boards. This will help you fill your boards much faster and also attract active users to your profile. Sharing other people’s content is a great way to build goodwill and get noticed.
After you’ve set up that base, start adding 2 of your own original images to every board, each day. Over the course of a month, that adds up to 6,000 new pins—bringing your total to 7,000. Generally speaking, the more pins you have, the more visitors you’ll attract. But keep in mind: just throwing up pins isn’t enough on its own. You’ll need to pair this with other tactics for real results.
Pro tip: Every time you post a pin, don’t forget to include a link back to your website so that when people click on the image, they land directly on your site.
3) Best practices for pinning your images
To make your pins stand out in a crowded feed, try adding numbers like “+25” or “+42” at the end of your picture-text. This creates curiosity—people will think, “If I click this, I’ll find even more related images.” However, if they click through and land on a page that doesn’t show a bunch of similar pictures, they’ll bounce and probably never visit your Pinterest profile again. That’s why it’s critical to make sure the page they land on features at least 20 related images. Yes, that sounds like a lot of work, but don’t worry—there’s a much simpler way to handle it.
4) Set up a random image gallery on your website
Instead of building a separate landing page for every single pin, it’s way easier to direct all your Pinterest traffic to a single dynamic gallery page. This page should display 20–25 random images, and the selection should shuffle every time the page loads to keep things fresh. This keeps visitors engaged and stops them from clicking away.
(There’s no need to create a unique page for each board—one well-designed gallery does the trick.) To make sure images don’t repeat too often, your gallery should pull from a pool of at least 1,000 unique visuals. This shows visitors that both your Pinterest account and your website are packed with high-quality, original content.
5) Add a Pinterest share button to your website
Place a “Pin It” button directly beneath the images on your site. This makes it super easy for your visitors to save and share your content to their own boards. When they share, it exposes your site to their followers and friends, which brings even more new visitors your way without any extra effort on your part.
If you stick with this strategy, you can realistically expect to see at least 2,000 daily visitors coming solely from Pinterest within a year. And that number won’t just stop there—it will continue to climb as your account gains traction, turning Pinterest into one of your most powerful and consistent traffic channels.
