I’ve been really digging into what it takes to get real traffic to websites and I keep coming back to Pinterest – but not just as a social media site – as a full on search engine. If you’re a blogger, a small business owner or just trying to get more eyes on your content, you really ought to take note.
Here are the 5 steps to pulling in visitors from Pinterest to your website. If you’re a regular on Pinterest or you’re the person in charge of getting more traffic to your website, then this is something you really need to know.
Getting low traffic right now? Want people to actually start looking at what you’re doing? Then just go open a Pinterest account already. There are a ton of ways to pull visitors from Pinterest and if you follow these steps in order, you’ll see that traffic start to rise.
1 ) Get a Pinterest account set up specifically for your website.
If you want to get more visitors from Pinterest, your account needs to match the vibe of your website. In other words – your name, your logo, your URL and even the categories. When people land on your Pinterest page, they should get curious about your actual website right off the bat. Make sure your logo really stands out – gets some attention.
2 ) Get at least 100 Pinterest boards up and running.
Once you’ve got your account going, it’s time to start posting pictures but first make your profile look really active. So set up at least 100 boards before you worry about much else. Why? Because when people do start browsing your boards, they should feel like there’s tons of content there.
Load up each board with pictures. Start with 10 pics per board and keep adding till you get to 100 boards. Here’s the thing though, don’t just upload pictures from your own computer right away. Take a look at other Pinterest accounts similar to yours and share some of their pictures on your boards. This will help you fill those 100 boards up much faster and besides sharing other peoples content will actually get people to visit your account.
Think of it this way – before you start sharing your own original pics, you should already have an account that’s packed with content that someone will actually appreciate.
After that add 2 of your own original pics to each board every single day. Do the math – that’s 6,000 images in a month. The more you upload, the more visitors you’ll get.
But don’t go thinking that just uploading one image to your website is going to magically get you traffic from Pinterest. You need to do these other things too.
Quick note: Every time you share a picture, don’t forget to add a link so if someone clicks on it, they actually end up on your website.
3 ) sharing images on Pinterest.
Here’s the scoop on how to make your images really pop on Pinterest. One trick I’ve found to be pretty effective is to tack a number onto your image title at the end. For example, “+25” or “+42”. Now, you might be wondering why that makes a difference. The thing is – when someone is scrolling through Pinterest and sees that they get the impression there’s a ton more to see when they click and that’s going to make them click even faster.
Just be careful though – if they click on that thumbnail and end up on a page that doesn’t have a bunch of similar images, they’re not gonna stick around on your Pinterest account for long. So make sure that when they do click, they land on a page that’s got at least 20 images on it. I know that sounds kind of overwhelming, but don’t worry there’s a more practical way to do it.
4 ) A safer way to share images – random pages.
Rather than creating a whole new page for each image, just point visitors to one page on your site that shows a random selection of images. That’s a whole lot easier, right?
On that page you’re gonna need at least 20-25 images, and here’s the part that’s really important – every time the page loads, the images should be different. That way your visitors see something new each time they visit, and they won’t just bounce off your site as soon as they land on it.
But here’s the catch – you need to create a separate random image page for each board, and that page needs to be loaded up with at least 1,000 different visuals. That way, no matter how many times visitors come back, they won’t keep seeing the same pictures over and over. That in turn will convince them that you’re taking Pinterest seriously, and that your website has a ton of quality content.
5 ) Get your visitors to share your images.
Now that you’ve taken all the trouble to create these image pages, here’s how to get some extra mileage out of them. Just slap a “Share on Pinterest” button right underneath each image. What you want is for your visitors to share your images on their own boards, because when they do that it’s like they’re doing your marketing job for you – pulling an extra stream of visitors to your site.
So if you put all this effort in, here’s what’s gonna happen. A year from now, you’ll be pulling in at least 2,000 visitors a day from Pinterest alone. And that number will just keep on growing.
